|ABOUT US

Company History

We develop new visions to contribute to the realization of truly affluent living.

In February 2005, Hoyu marked the 100th anniversary of our foundation. Why has Hoyu been able to maintain top market share and carry on our business for such a long time? The answer lies in the company's ability to maintain stable growth, our sound management skills, and our high degree of technological know-how. However, to keep up with diversifying customer needs, we must further develop our expertise and enhance our sales force.

With the aim of contributing to the realization of truly affluent living,
Hoyu has conceived new visions for the 21st century.

1905

Photo: Masujiro Mizuno

  • Masujiro Mizuno founded Mizunokankudo, predecessor of Hoyu, to manufacture and sell home medicine.
1921

Photo: Shiraga-zome Genroku

  • Released hair dye, Shiraga-zome Genroku.
1923
  • Established Hoyu Shokai Co. Ltd.
  • Masujiro Mizuno was inaugurated as the president.
1957

Photo: Bigen

  • Released powder-type hair dye, "Bigen."
1959

Photo: Kimpei Mizuno

  • Founder Masujiro Mizuno passed away. Mr. Kimpei Mizuno was inaugurated as the Second President of the Company.
1961
  • Constructed Nagakute Factory in Nagakute-cho, Aichi Prefecture.
1962

Photo: Harel Wave Color

  • Developed "Harel Wave Color" based on new hair dye theory.
1964

Logo type (1964-1972)

  • Changed the company name to HOYU CO. LTD.
1971

Photo: Bigen Hair Color

  • Released "Bigen Hair Color", low-cost and natural-color hair dye.
1972

Logo type (1972-2005)

  • Held celebration commemorating 50th anniversary of Hoyu founding.
  • Changed the Logo of the company.
1976
  • Completed the first section of Seto Factory construction work (Seto City, Aichi Prefecture).
1984

Photo: Bigen Cream Tone

  • Released "Bigen Cream Tone", the innovative tube-type hair color, with the Cream Colorant and the Cream Developer.
1986
  • Held the first meeting for overseas sales agencies.
1992

Photo: 70th anniversary of Hoyu founding

  • Held celebration commemorating 70th anniversary of Hoyu founding.
1995
  • Competed Logistic Center within premises of Seto Factory.
1997

Photo: Simpei Mizuno

  • Mr. Simpei Mizuno was inougurated as the third president and Mr. Kimpei Mizuno as the Chairman of the Board.
  • Opened Hoyu Technical Academy.
1998

Photo: Promaster

  • Introduced "Promaster" brand by Mr. Daniel Galvin into the market.
1999

Photo: ProsystemPhoto: BeautylaboPhoto: ISO14001 Certification

  • Released "Beautylabo."
  • Introduced Prosystem brand into the market.
  • Seto Factory granted ISO14001 Certification.
2001
  • Completed Sakuragaoka Factory. (Seto City, Aichi Prefecture)
  • Opened the Studio Tokyo of Salon Division.
2002
  • Established Hoyu Cosmetics (Suzhou) Co., Ltd. in the People's Republic of China.
  • Opened the Studio Osaka of Salon Division.
2003
  • Established Hoyu America Co., Ltd. in USA.
  • Established Hoyu Cosmetics (Thailand) Co., Ltd. in the Kingdom of Thailand.
2004

Photo: New head office

  • Completed the new head office. (Nagoya City, Aichi Prefecture)
  • Established PT Hoyu Indonesia in Indonesia.
2005

Logo Type

  • Celebrated the 100th anniversary of foundation.
  • Changed the Logo of the company.
  • Established Hoyu Singapore Pte. Ltd. in Singapore.
2006
  • Involved in the business cooperation with ASGEN Pharmaceutical Co., Ltd.
  • The (Our) head office won Chubu New Office Encouraging Prize (Nikkei The Best of New Office 2006).
  • Established Hoyu Korea Co., Ltd. in Korea.
2007

Photo: ISO14001 Certification

  • Sakuragaoka Factory granted ISO14001 Certification.
  • Established Hoyu Malaysia Sdn. Bhd. in Malaysia.
  • Established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan.
2008

Photo: ISO14001 Certification

  • Released "Promaster EX."
2009

Photo: ISO14001 Certification

  • Press release held on Kracie Group stock acquisition.
  • Released "Cielo Mousse Color."